Sis, creating and running your digital empire requires using online tools to build awareness for your brand.
Your online platforms are the tools you use to broadcast your brand to the world. The most important thing to remember when it comes to digital platforms is: KISS
Keep it simple, sister!
Don’t try to jump on the hottest new trend or create a system so complicated that people can’t figure out where to find you – or you can't manage it. Tell people where you are and stick with it until you build momentum. If you feel like you’re doing too much by way of online identities, then you probably are and it's okay to scale back.
Here are the online identities that matter for making your brand profitable:
While I think your email community is most important, for today we'll focus on your website and your social media accounts.
These two topics alone could fill up volumes and volumes, but...
It's almost impossible NOT to see people recommend "social media marketing" as a way for online businesses to grow their reach, influence, clients, etc. I dare you to find one online business marketing article written in the last 5 years that doesn't mention social media as a tool for running a work from anywhere business.
I'm not innocent either! I often recommend social media marketing to clients in strategy sessions as a marketing tool.
That's "all well and good," but what the heck should you be posting on social media? And how can you use social media effectively for your online business without spending ALL your time on it?
Don't worry. I got you, boo!
Below I outline 15 social media post ideas you can do in 15 minutes (or less!) for your online business. Let's go:
First, context! Lemme tell you the types of posts you should be making.
If you run a digital business, 3 post types are important to you: