3 Things to Consider Before Starting Your Own Digital Consulting Business

Originally published November 02, 2011. Updated March 9, 2020.

I talk to many creative people who want to turn their passions or hobbies into consulting careers that will allow them to quit their day job.

They have big dreams fueled by the profound sense of unhappiness they feel heading into their day job day after day, but usually, there a 3 things they don't consider before they take the leap into consulting full-time.

I, myself, learned some of these lessons the hard way.

1. Working for yourself is WORK. Hard work. Some of which you won't get paid for.

When you first start planning to work for yourself, you may not have thought about all the extra work you will have to do that you DON'T get paid for directly.

There are a lot of behind the scenes tasks and responsibilities that have to be taken care of that no one is paying you for if you're a one or two-person show. For example:

Business planning - This can be a big timesuck if you do it right. You could spend hours and...

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How to Create Consulting Services Clients Will Actually Pay For

I'm not going to lie: sometimes it's intimidating to pitch your services to potential clients.

What will they think? What if they say 'no'? What if they say 'YES'? And how do you know how to actually create products that people would actually pay for?

I can help. Since I started consulting in 2010, I've found a few things consistently help me create consulting offers that clients are ready, willing and able to pay for.

How to Create Consulting Offers Clients Will Actually Pay For

1. Ask Their Budget

HOLD IT – Don't skip this section because you are uncomfortable talking about money. You're going to have to talk about it at some point, either when you ask them what their budget is or when you present the costs for your services. ‍ Either way, schmoney will come up and it's best if all parties have a clear understanding of what the investment will be.

Keyword in that sentence: investment.

Here's the thing: before you invest your time into helping a client solve...

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What should you start consulting on?

You are an experienced professional. You’ve decided to start sharing your craft, art, talents or skills via consulting – and you’re ready to take more control over your income!

You could consult on something you do as your day job, a skill you use on your nights and weekends or just a natural talent you have – you name it, people consult on it. From horse ballet, to pole dancing, to marketing, to fashion styling, to copywriting – whatever you have skills in, you can consult on!


But what SHOULD you consult on? I’m going to HELP you figure it out.

Ready? Let’s go!



What Should You Consult on?

Let’s start with something easy. Don’t think about the money right now – I know I usually freak out when I think about new money goals – instead think about your effortless actions.

Your effortless actions are the things that you do SUPREMELY well, things that you would probably do for free if you...

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