While there is some debate on to whom that phrase should be attributed, there’s no doubt about the truth of the statement… especially when it comes to running an online consulting business.
If you don’t plan for your online consulting business’s success, your planning for it to tank.
Yes, running a successful online consulting agency is about talent and skill – maybe even a skill that you are naturally good it – but talent and skill alone will NOT make you a success.
Wait! Stop! Before you freak out and hit the "back" button in your browser or try to leave my site by googling “Is Tiger King real?” in your search bar, stop for a minute and consider what I'm saying.
If you want an online consulting business, one that actually MAKES you money, you NEED to make a plan!
Don't procrastinate. Don't put it off any longer....
Originally published November 02, 2011. Updated March 9, 2020.
I talk to many creative people who want to turn their passions or hobbies into consulting careers that will allow them to quit their day job.
They have big dreams fueled by the profound sense of unhappiness they feel heading into their day job day after day, but usually, there a 3 things they don't consider before they take the leap into consulting full-time.
I, myself, learned some of these lessons the hard way.
When you first start planning to work for yourself, you may not have thought about all the extra work you will have to do that you DON'T get paid for directly.
There are a lot of behind the scenes tasks and responsibilities that have to be taken care of that no one is paying you for if you're a one or two-person show. For example:
Business planning - This can be a big timesuck if you do it right. You could spend hours and...
Sis, creating and running your digital empire requires using online tools to build awareness for your brand.
Your online platforms are the tools you use to broadcast your brand to the world. The most important thing to remember when it comes to digital platforms is: KISS
Keep it simple, sister!
Don’t try to jump on the hottest new trend or create a system so complicated that people can’t figure out where to find you – or you can't manage it. Tell people where you are and stick with it until you build momentum. If you feel like you’re doing too much by way of online identities, then you probably are and it's okay to scale back.
Here are the online identities that matter for making your brand profitable:
While I think your email community is most important, for today we'll focus on your website and your social media accounts.
These two topics alone could fill up volumes and volumes, but...
Back in 2010, when consulting became my primary job, I launched my business by teaching an online branding class. I taught creative entrepreneurs how to build a cohesive brand and touched on the most important elements of a brand style guide.
I’ve always been drawn to the idea of branding, probably because branding has always felt like storytelling to me. It’s a heroine’s journey. It’s an experience to behold.
I’ve never wanted to be “told” what a brand is, I’ve wanted to be shown.
As with my favorite books, the BEST brands are love and adventure stories. Stories to which I can relate. The best brands communicate value, belonging, fit, aspirations and so much more. There’s tremendous power in a compelling brand, a power that transcends just a logo.
My favorite brands are more than a logo. The logos are merely a trigger for an emotional experience or a “story” that I tell myself related to their products or...
What will they think? What if they say 'no'? What if they say 'YES'? And how do you know how to actually create products that people would actually pay for?
I can help. Since I started consulting in 2010, I've found a few things consistently help me create consulting offers that clients are ready, willing and able to pay for.
HOLD IT – Don't skip this section because you are uncomfortable talking about money. You're going to have to talk about it at some point, either when you ask them what their budget is or when you present the costs for your services. Either way, schmoney will come up and it's best if all parties have a clear understanding of what the investment will be.
Keyword in that sentence: investment.
Here's the thing: before you invest your time into helping a client solve...
It's almost impossible NOT to see people recommend "social media marketing" as a way for online businesses to grow their reach, influence, clients, etc. I dare you to find one online business marketing article written in the last 5 years that doesn't mention social media as a tool for running a work from anywhere business.
I'm not innocent either! I often recommend social media marketing to clients in strategy sessions as a marketing tool.
That's "all well and good," but what the heck should you be posting on social media? And how can you use social media effectively for your online business without spending ALL your time on it?
Don't worry. I got you, boo!
Below I outline 15 social media post ideas you can do in 15 minutes (or less!) for your online business. Let's go:
First, context! Lemme tell you the types of posts you should be making.
If you run a digital business, 3 post types are important to you:
Working for yourself can be stressful! When you sit down to think about building your consulting practice, you think: How much should I charge?!
You might imagine scenarios in your head:
Someone seeing your pricing and thinking: “Oh that’s cheap! I’m going to squeeze all the blood out of this stone I can” and then you end up working yourself into the ground for very little return.
Someone sees your pricing and they think “She’s not worth that! Who does she think she is?! She’s crazy. That’s highway robbery.”
First of all – stop imagining scenarios. Whether you imagine positive or negative scenarios for your consulting business: they aren’t actually helping you get any work done. So just stop.
Secondly – I’m going to HELP you figure out how to price your services beautifully.
Ready? Let’s go!
The biggest challenge for new...
You are an experienced professional. You’ve decided to start sharing your craft, art, talents or skills via consulting – and you’re ready to take more control over your income!
You could consult on something you do as your day job, a skill you use on your nights and weekends or just a natural talent you have – you name it, people consult on it. From horse ballet, to pole dancing, to marketing, to fashion styling, to copywriting – whatever you have skills in, you can consult on!
But what SHOULD you consult on? I’m going to HELP you figure it out.
Ready? Let’s go!
Let’s start with something easy. Don’t think about the money right now – I know I usually freak out when I think about new money goals – instead think about your effortless actions.
Your effortless actions are the things that you do SUPREMELY well, things that you would probably do for free if you...